From the Dark Side 2--M$ Gets 5 of Business 2.0's "The 101 Dumbest Moments in Business"

1999–2004March 25, 2003Dana BaggettDark Side
according to this Seattle Post Intelligencer article (srcoll down). Microsoft's botched attempt at its own "Switch" ad is number 11 and four attempts by M$ executives to define .NET are numbers 48-51. [Dana Baggett]

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