Apple iTunes/Pepsi Free Song Promo Ends Today

but winning caps may be redeemed through April 30th. There are still a zilion in retail channels.

We have won nearly 50 free songs with an unaided win rate of about 75%. We're floating in Pepsi and they still owe us a replacement for an unreadble cap that we mailed in over a month ago. We guess that the redemption rate has been so low that the ratio of winning to losing caps has far exceeded the advertised 1 in 3 chance, at least in our area.

In part, the redemption rate is low because the contest caps on 20-oz bottles were very slow to hit the market nationwide and partly, we guess, because 20-oz bottles are not sold in quantities in supermarkets but only as expensive singles from coolers in convenience stores or coin machines and most were tossed without even being checked.

Still, we are surprised that Apple has not similarly partnered with other vendors. Surely, the advertising value for recognition is very good.