E3 Expo and Conference begins Tuesday

The 2004 Electronic Entertainment Exposition (E3) begins Tuesday (5/11) and runs through Friday (5/14) at the Los Angeles Conference Center. The Electronic Entertainment Expo began in 1995 when video games were based on 16-bit technology and 3D graphics were the exception, not the norm. Not many beyond those immediately involved with computers and video games took notice. According to E3, that first year's inaugural event set a new standard for tradeshow launches.

Today, the interactive entertainment industry is in growth mode. It has mindshare comparable to any major sports league-and it partners with them all. Hollywood talent vies to be included in game productions, and established writers whose books sell millions and musicians whose albums have gone platinum two and three times over also contribute to the medium. Technology now brings interactive entertainment to mobile phones, the Web, and networked consoles. As the industry has grown, so has E3. Each year, E3 attracts more media, more international attention, is more productive, and is more fun.

Here is the list of speakers which includes several Mac game publishers. Apple is an exhibitor.