Staples Doesn't Sell Macs But They Sure Do Use 'Em

2004–09November 13, 2004Dana BaggettApple hardware
according to this Apple Pro Design web page. Staples' 135-person in-house creative team uses Power Macs and Xserves to do their job of "brand management."

"Staples is all about easy," says Staples VP Creative Director Alexis Denicke, "and the Apple platform just makes it easy for my team to be creative. The simplicity and reliability of the Mac OS X operating system and the Adobe Creative Suite ensure technology never gets in the way."

[Dana Baggett]


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