From the Dark Side--Microsoft Annual Wall Street Analysts Briefing Brings Up Apple/iPod/Halo Effect
Regarding the M$ relationship to Apple, NYT reporter John Markoff noted:
Many features shown today [in Widows Vista] are ones already introduced in Apple Computer's OS X Tiger operating system.
During today's briefing, Microsoft executives acknowledged that the popularity of Apple Computer's iPod music player had indirectly helped sales of Macintosh computers.
"The halo effect enabled them to go after PC users and sell them Apple products," said Will Poole, the Microsoft executive in charge of desktop operating system products.
Microsoft thinks the halo effect of the iPod is real. It's probably the lesser of two evils in explaining why Apple's Mac sales have soared. More... [Dana Baggett]
Saw something? Send a tip
The archive ran on reader tips. What did you see, where, and do you want the credit?