O'Reilly Released Web Site Measurement Hacks

Most companies measure their web activity because they want to know how well their marketing and advertising budget is being spent. Until recently, however, many regarded web measurement as a murky subject loaded with confusing and ambiguous terminology, that was often considered the domain of data-loving geeks. But great strides have been made in the field of web measurement in the last few years resulting in applications that are easier to understand and use. As Eric T. Peterson observes in his new guide for beginning to intermediate analytics users, Web Site Measurement Hacks (O'Reilly, US $24.95), "Our entire world is run using data collected from the environment around us. Why would you think your web site is any different?" [Bill Fox]