Almost Two-Thirds of Print/Prepress Workstations are Macs
The Industry Measure released its 2007 Graphic Arts Market Demographic Profiles report, an update to the Demographic Profiles report published in February 2006. The report provides snapshots of each of the graphic arts markets The Industry Measure regularly surveys—commercial printers and prepress shops, graphic design and production firms, and publishing companies. These snapshots include top-line demographic data (establishments, graphic production desktops, shipments/revenues, and capital expenditures), industry trends (business conditions and the forces that are causing those conditions), market outlook for 2007 and beyond, and guidance for industry firms, vendors, investors, researchers, and analysts.
Some key findings are:
- There are fewer than 26,000 commercial printing and prepress establishments in the U.S., a decline of 6.5% from the previous year;
- There are nearly 98,000 production workstations in print and prepress firms, almost two-thirds of which are Apple Macintosh computers.
- 48% of U.S. printing and prepress establishments are small commercial and quick printers, and yet small commercial and quick printers only account for 16% of all shipments in the industry;
- Ad agencies account for only 16% of U.S. design and production establishments, but account for 35% of the revenues;
- Book publishers account for 19% of U.S. publishing establishments, and account for 44% of the revenues;
- Magazine publishers' capital expenditures are up 7.7% over last year;
- U.S. graphic design firms plan to spend an estimated $44+ million on new software this year, down 6.2% from last year.
The Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format. [Bill Fox]
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