Apple Beats Financial Expections by 67% and Revenues Rise 8%

, from $1.475 billion to $1.545 billion, indicators of a very good quarter under current economic circumstances in the technology sector according to Apple's press release and webcast financial report. Analysts expected a profit of 3 cents per share while actual profits were 5 cents per share with a small third quarter profit of $19 million. While profits have been small, Apple has remained profitable throughout the economic downturn.

Here are the Mac unit sales figures:

Q3 2003 Unit Sales in 1000's

Item	Q3 '03	Q2 '03	Q3 '02
.
iMac/eMac	287	256	378
iBook	190	133	169
Power Mac	133	156	167
PowerBook	161	166	94
.
Total Macs	771	711	808

The only real dark spot is a continuing decline in Power Mac sales. The Power Mac sales decline should be ending with the introduction of the new G5s.

Retail store revenues continued to increase, rising from $135 million last quarter to $145 million in the third quarter.

By region, Noth American unit sales increased 34% over last quarter while unit sales in Japan and Europe decreased about 20%.

All things considered, this is a good financial report.