Apple Initiates iTunes Affiliates Program

Apple's press release launched the iTunes Affiliate Program, making it the first download music store to offer direct links to a la carte singles and albums that generate paid commissions to affiliate websites. The iTunes Affiliate Program will complement successful iTunes programs including iTunes on Campus, offering free site licenses to colleges and universities, and the iTunes Volume Discount Program, providing bulk song downloads at a discount. The iTunes Music Store is the world’s number one music service with over 125 million songs purchased and downloaded to date.

"This program is a clear win-win for Apple and our partners, both large and small," said Eddy Cue, Apple’s vice president of Applications. "By working with affiliate websites we're not only expanding access to iTunes, but are giving site owners the ability to connect to one of the hottest brands online, creating a quick and easy way for them to generate additional revenue."

The new program is the latest initiative from Apple to help businesses and organizations use the popularity of digital music for marketing and awareness related purposes.

We are investigating the possibility of becoming an iTunes affiliate. [Dana Baggett]