Commentary--Apple iPod Eminem Ad vs Lugz Ad is Much Ado About Nothing

You may have read that some have commented on the parallels between the new Apple iPod ad featuring Eminem and an earlier one for Lugz shoes claiming that Apple "copied" the Lugz ad. You may even have read that Lugz has sent a letter to Apple asking that they cease and desist from running the iPod ad.

Indeed, there are similarities. Mainly both use an orange cast, a city backdrop, silhouetting and the same genre of music. Of course, Apple has used a city backdrop, silhouetting and current music in iPod ads for some time. Only the orange cast is new. The iPod ad features Eminem with an iPod and splashes of paint and the Lugz ad features an unknown model with Lugz shoes and arrows. You can view the two ads as QuickTime movies--here is the Eminem video iPod ad and here is the Lugz shoes ad.

Has anyone seen the latest Honda Civic ad with an orange cast, a city backdrop and a Civic driving over the rooftops? [Bill Fox]