Macworld Expo Developer Special

From Apple, "I wanted to give you a heads up on a new program we just launched for our Premier and Select developers exhibiting at Macworld Conference & Expo San Francisco.

"In a nutshell, in conjunction with ABC-TV, we built a program package whereby ADC Premier and Select members can purchase day and evening primetime TV ad space during the three weeks leading up to Macworld Expo.

"The commercials will, of course, promote the developer's product(s), as well as the developer's presence at the upcoming Macworld Expo. What's more, the commercial will let viewers know that upon visiting the developer's booth at Macworld Expo, they have a chance to win a trip for two to NYC to see a live taping of ABC's "Who Wants to Be a Millionaire," as well as a chance to win other prizes. As part of the package, ABC will even fully produce the developer's :30 network quality TV commercial, providing all the props, talent, and voices. The total cost of this package, which includes everything (and I mean everything; commercial production, prizes, air time, etc.), is a flat rate of $50,450."