Titanium Going Over Big!
From Bill Jensen, "Hello: I hope someone at Apple PR was listening to the Don Imus national
radio show this morning, when he was gushing over the PowerBook G4 Titanium, and
wanted to get one in his hands by noon Wednesday from one of the major NY dealers. Unbelievably great press, on the morning drive time (I listen in
the DC area) Between 7 and 7:30 am he talked about how great it looked, and how he owns Macs at home, and didn't know why he had Compaqs at work, went on for at least 5 minutes of air time collectively. And again in the 8 o'clock hour he was again soliciting one of the NY dealers to get him one. Very funny that Imus is broadcast on MSNBC.... given the MS connection, and his love of the Apple line. This is cross country positive PR-from a guy who is not easily impressed, but can market quite well. May be a good idea to followup up and make sure he gets one soon!"
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