Apple 5th Among 10 Best Covered Companies in News
"A new study measuring good and bad news coverage about 750 of the largest companies in the world puts NBC on top and Enron at the bottom of the list."
"The study is based on daily media analysis of 750 companies and is based on leading media coverage in the USA from January 1st to June 30th 2002. The information is available from an on line web site operated by CARMA International, Inc., a Washington, DC based media analysis firm."
"CARMA International analyzes global media coverage on the 750 companies based on key issues that appear to have the greatest impact on corporate reputation. The measurement combines both impact and positive/negative coverage to determine which companies get the best and worst media coverage."
Saw something? Send a tip
The archive ran on reader tips. What did you see, where, and do you want the credit?