Bing Gordon to Keynote IGDA Developer Business Summit at GDC 2004

Bing Gordon is Executive VP and Chief Creative Officer for Electronic Arts. Despite the overall growth and progress of the games industry, there are countless issues and barriers that must be dealt with in order for the business of games to truly succeed. While there is no question that studios are in this business to make great games, there are meta-level business issues that need to be explored and discussed in a pragmatic manner. This will happen at the Game Developers Conference 2004 March 22-26 in San Jose, CA.

The IGDA Developer Business Summit provides a rare opportunity for studio heads, publishing executives and other industry leaders to come together in a neutral forum and work out solutions to some of the biggest issues facing game development studios today, which are:

• developer/publisher relations
  
• contracting and negotiation practices
  
• risk aversion - licenses versus original content
  
• intellectual property rights
  
• financing and cash-flow management
  
• alternative business models
  
• corporate strategy and long-term planning
  
• retail and consumer relations
  
• promotion and marketing
  
• perceptions within the greater business community
  
• hiring and quality of life practices
  

This is an advanced, expert level program. The IGDA Developer Business Summit is intended for industry veterans managing game development studios, publisher executives, and other industry leaders who care about the strength and future growth of their companies and the game industry as a whole.