H.264 Advanced Video Codec Ratified to be Used in MPEG4 and Future QuickTime Versions

Apple announced that the DVD Forum has ratified the H.264 Advanced Video Codec (AVC) to be included in the next generation High Definition (HD) DVD format. The H.264/AVC codec was jointly developed by the Moving Picture Experts Group (MPEG) and the International Telecommunication Union (ITU) and has been ratified into the MPEG-4 specification as the next-generation video codec. H.264/AVC is based on open standards and will ship in Apple’s QuickTime software in an upcoming release next year.

"Apple is firmly behind H.264 because it delivers superb quality digital video and is based on open standards that no single company controls," said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. "QuickTime 6 has already topped 250 million downloads, making it one of the most successful media standards ever, and we will be adding support for H.264 to QuickTime next year."

Here is Apple's press release.