SWsoft to change Name to Parallels lays out Road Map

SWsoft is the parent company of Parallels, maker of Desktop for Mac that allows one to run Windows and other OS's on Mac OS X. SWsoft has decided to use the name of its wholly-owned company, Parallels. According to the SWsoft press release,

"...in 2008 it will adopt 'Parallels' as its new corporate name. The company also unveiled its 'Optimized Computing' vision, which focuses on providing consumers, business and service providers with the industry's broadest portfolio of multi-platform virtualization and automation software."

New products expected in 2008 to help deliver on the company vision include version 4.0 of the company's Virtuozzo container-based virtualization software, a server-based hypervisor later in 2008, and major updates to Parallels Desktop and Parallels Workstation. Also in 2008, the company will be introducing new virtualization management software that will manage not only Virtuozzo and Parallels but also popular third-party virtualization technologies in a single, flexible solution.

Multiple SWsoft products will soon be renamed gradually as an expansion of a descriptive product naming strategy for clarity, simplicity and strength. For example, SWsoft PEM and HSPcomplete will be renamed to Parallels System Automation and Parallels Business Automation. A list of current and future product names is available at this SWsoft Web page.

SWsoft will soon begin using its new name along with a new corporate logo that symbolizes the company's new vision. In early 2008, existing SWsoft and Parallels Web sites will be unified into a single presence at www.parallels.com. [Bill Fox]