Apple Posted 3 New "Pro" Articles
Fossil's "Tin Man"
"We have a brand that’s very visual," says Fossil Senior VP Tim Hale. "We have to manage that vocabulary, and it's a daily thing." With its in-house creative department using Macs, Fossil found that it could reduce the need for costly outside design agencies and service bureaus.
Documenting "They Might be Giants"
After 20 years, they're used to the spotlight. And still John Flansburgh and John Linnell balked when director AJ Schnack suggested a full-length documentary based on their band They Might Be Giants.
Editing "Sharks: At Risk"
Making a documentary, Jean-Michel Cousteau observes great white sharks in South Africa and gray reef sharks in Polynesia. He swims, unprotected by a cage, with a great white shark.
[Dana Baggett]
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