Apple Stores Receive Personal TLC from CEO Steve Jobs

1999–2004March 10, 2003Dana BaggettApple business
according to this Business 2.0 article.

"Apple CEO Steve Jobs spends half a day each week with a 20-member design team, hashing out tweak after tweak in each of his 53 retail stores. In one session, the group agonized over three types of lighting to get Jobs's iMacs to shine just as they do in glossy ads."

The retail stores are set to make money as well as Apple converts in 2003. [Dana Baggett]

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