From the Dark Side: M$ Zune Sales Drop Precipitously from their Tepid Start

At least at Amazon.com which publicly displays its list of the top 100 in consumer electronics sales, the sales of the Microsoft Zune have dropped like a rock since their introduction in mid November. We reported the day after their introduction that the black Zune (Amazon.com lists colors as separate products) was #7th while while iPods took numbers 2, 3 and 4.

Now the disparity is huge. Last night at publication time the black Zune stood at #68, beaten by several SanDisk Sansas and Creative Zens. No other Zune was even in the top 100. While out of the first 10 places, the iPods took numbers 1, 2, 4, 5 ,7 and 8--all colors/models were higher than the Zune. Even an iPod AC/DC adapter beat the Zune at #51.

David Eran posted an iPod vs Zune Buyers Guide which explains the reasons for the Zune's marketplace flop. He also just posted a treatise on M$'s marketing dirty tricks that may be used to try to reverse the flop. [Bill Fox]

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