Apple Top-Ranked Computer Company in Customer Service Due to Genius Bar
BusinessWeek Magazine's cover story for March 5 is "Customer Service Champs." It provides BusinessWeek's list of the top 25 U.S. companies in customer service. Apple is the top-rated computer company and no others made the top 25. Despite being top-rated, Apple only garnered position 18, being beaten by such companies as Cadillac (#3), Nordstrom (#4), UPS (#8), Starbucks (#10) and Cabelas (#15). Apple was boosted into the top 25 with bonus points for being the industry leader.
BusinessWeek's comments about Apple are:
"While Apple's customer service shows its bruises--device problems frequently erupt just after warranties expire--the in-person support offered at the 'Genius Bars' in the electronics maker's more than 170 stores sets it apart from its peers."
The insurance firm, USAA, is first on the list. More...[Bill Fox]
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