Apple Introduced the 14-inch MacBook Pro and iMac with M6--$1,999 and $1,499, the Prices the M5 and M4 Models Already Carried, Pre-Orders October 28 at 10:10 a.m. Pacific, in Stores November 6, and the Touch-Screen MacBook Pro Is Expected Later the Same Day

2026October 28, 2026Macs Only!Apple hardware
A silver 14-inch MacBook Pro seen from its left side with the lid open a few degrees, in front of a large glowing blue-green M6 logo on a black background; the MagSafe port, two Thunderbolt ports and the headphone jack show on the edge.
Photo: Apple · A silver 14-inch MacBook Pro seen from its left side with the lid open a few degrees, in front of a large glowing blue-green M6 logo on a black background; the MagSafe port, two Thunderbolt ports and the headphone jack show on the edge.

Apple introduced the 14-inch MacBook Pro with M6 and the iMac with M6 by press release on October 27, with no event and no change in price. Apple's MacBook Pro press release puts the notebook at $1,999 and Apple's iMac press release the desktop at $1,499, both to pre-order on October 28 and both in stores on Friday, November 6. MacRumors' pre-order report gives the hour, 10:10 a.m. Pacific. The touch-screen MacBook Pro waits for the Los Angeles event MacRumors says begins at 10 a.m. Pacific on October 28.

The MacBook Pro changes its chip and nothing else

The M6 has a 12-core CPU, two super, four performance and six efficiency cores by MacRumors' report, a 12-core GPU with a Neural Accelerator in each core and a dual 16-core Neural Engine, the chip our September 15 report on the Mac mini noted was Apple's first 2nm processor. Apple's release says the GPU "delivers up to 30 percent faster graphics and up to 25 percent faster AI workloads when compared to M5" and the Neural Engine "up to 1.9x faster performance than M5." Memory is 16GB standard and 32GB at most, and MacRumors notes that the 170GB/s bandwidth Apple quotes applies only to the 24GB and 32GB models. Wi-Fi 7 and Bluetooth 6 arrive on Apple's N1 chip, two external 4K displays now run at 165Hz rather than 144Hz, and storage starts at 1TB because Apple dropped the 512GB model in March. Battery life is "up to 24 hours of battery life, the longest ever in a Mac." In MacRumors' words, "Everything else remains the same as the previous model with the M5 chip," and Macworld's MacBook Pro report notes there is no M6 Pro or M6 Max model.

The iMac gets two more cores, Wi-Fi 7 and faster storage

The iMac's M6 has "up to a 12-core CPU" with, as Apple puts it, "two more cores than before," and a 12-core GPU with two more as well, with "up to 2x faster graphics," "up to 5x faster on-device AI performance than M4" and "up to 18x faster performance than the most popular Intel-based iMac." MacRumors' iMac report adds that the N1 chip takes Wi-Fi from 6E to 7 and Bluetooth from 5.3 to 6, PCIe 5.0 support doubles SSD read and write speeds, and memory bandwidth rises from 120GB/s to 170GB/s. The design and the seven colors are unchanged, and MacRumors' iMac pre-order report calls it the first iMac update in two years. There are two models: a 10-core CPU and 10-core GPU with two Thunderbolt/USB 4 ports at $1,499, and a 12-core CPU and GPU with four Thunderbolt 4 ports at $1,699. Both come with 16GB and 256GB and top out at 32GB and 2TB; the 2.5 Gigabit Ethernet adapter is a $30 option on the base model.

The prices are the ones Apple raised in June

Macworld's iMac report says the $1,499 and $1,699 prices "match the outgoing M4 prices, but they are $200 higher than the M4's original 2024 launch prices, which Apple increased in June 2026." Macworld says the same of the $1,999 MacBook Pro: it "matches the outgoing model's current U.S. starting price, rather than its original launch price." Education pricing is $1,899 for the MacBook Pro and $1,449 or $1,599 for the two iMacs.

The touch-screen MacBook Pro comes next

MacRumors' preview expects 14-inch and 16-inch MacBook Pro models with "touch-enabled OLED displays with thinner bezels, a Dynamic Island instead of a notch, M5 Pro and M5 Max chips, and a lighter and slightly thinner design" at a private "Pro and tell" experience in Los Angeles beginning at 10 a.m. Pacific on October 28, the event our October 16 report described from Bloomberg's reporting. If you want the plain 14-inch at $1,999, MacRumors' hour for ordering it is 10:10 a.m. Pacific on October 28; if you want a touch screen, the price and the date are Apple's to announce.

Then and now

On January 10, 2006, Steve Jobs put one new chip into the iMac and the MacBook Pro on the same morning, and our Macworld 2006 keynote report recorded the first MacBook Pro at $1,999 with a dual-core Intel CPU and a February ship date. Our hands-on report the next day, from Apple's booth on the show floor, found it "looks almost exactly like a PowerBook G4." Twenty years on the chip is Apple's own, the two machines got it on the same morning again, the MacBook Pro is $1,999 again, and Macworld's verdict on the look is the 2006 verdict: it "looks just like the previous generation." A faster chip at the old price is the best kind of October announcement, and we would still listen to what Apple says at 10 a.m. before ordering at 10:10.

Sources

  1. Apple Newsroom, “Apple introduces the new 14-inch MacBook Pro with M6 - Apple” accessed Oct 28, 2026October 27, 2026: "Apple today announced the new 14-inch MacBook Pro with M6"; the GPU "delivers up to 30 percent faster graphics and up to 25 percent faster AI workloads when compared to M5"; the Neural Engine "delivers up to 1.9x faster performance than M5"; "16GB of unified memory standard, configurable up to 32GB, and higher memory bandwidth up to 170GB/s"; "Now with Wi-Fi 7 and Bluetooth 6"; "up to 24 hours of battery life, the longest ever in a Mac"; pre-orders "starting tomorrow, October 28"; "It will begin arriving to customers, and in Apple Store locations and Apple Authorized Resellers, starting Friday, November 6"; "starts at $1,999 (U.S.) and $1,899 (U.S.) with education savings"; the page's hero picture, Apple-MacBook-Pro-14-in-with-M6-hero-261027_big.jpg.large.jpg; accessed October 28, 2026.
  2. Apple Newsroom, “Apple unveils new iMac with M6, delivering a major boost in performance and AI capabilities - Apple” accessed Oct 28, 2026October 27, 2026: "Apple today announced the new iMac featuring the superfast M6"; "up to a 12-core CPU — two more cores than before"; "An up-to-12-core GPU, also with two more cores than before"; "up to 2x faster graphics"; "up to 5x faster on-device AI performance than M4"; "up to 18x faster performance than the most popular Intel-based iMac"; "seven vibrant colors"; pre-orders "starting tomorrow, October 28"; "It will begin arriving to customers, and in Apple Store locations and Apple Authorized Resellers, starting Friday, November 6"; the 10-core CPU and 10-core GPU model "starts at $1,499 (U.S.) and $1,449 (U.S.) with education savings"; the 12-core model "starts at $1,699 (U.S.) and $1,599 (U.S.) with education savings"; accessed October 28, 2026.
  3. MacRumors, “Apple Announces New 14-Inch MacBook Pro With M6 Chip - MacRumors” accessed Oct 28, 2026Hartley Charlton, Tuesday October 27, 2026, 6:01 am PDT: the M6 "features a 12-core CPU with 2 super cores, 4 performance cores, and 6 efficiency cores"; 170GB/s memory bandwidth "but only on models with 24GB and 32GB of memory"; "Wi-Fi 7 and Bluetooth 6 connectivity via Apple's N1 wireless chip"; it can "drive dual external 4K displays at up to 165Hz, up from 144Hz"; it "continues to start with 1TB of storage" after the "512GB configuration was dropped in March"; "Everything else remains the same as the previous model with the M5 chip"; accessed October 28, 2026.
  4. MacRumors, “M6 14-Inch MacBook Pro: Pre-Orders and Release Date Announced - MacRumors” accessed Oct 28, 2026Tim Hardwick, Tuesday October 27, 2026, 6:21 am PDT: "Pre-orders for the new model open Wednesday, October 28, at 10:10 a.m. Pacific Time on apple.com and in the Apple Store app"; availability Friday, November 6; accessed October 28, 2026.
  5. MacRumors, “Apple Announces New iMac With M6 Chip and More - MacRumors” accessed Oct 28, 2026Joe Rossignol, Tuesday October 27, 2026, 6:00 am PDT: "With the Apple-designed N1 chip, the iMac now supports faster Wi-Fi 7 and Bluetooth 6, up from Wi-Fi 6E and Bluetooth 5.3 for the previous model"; "up to twice as fast SSD read and write speeds, thanks to PCIe 5.0 support"; "up to 170GB/s memory bandwidth, up from 120GB/s for the M4 chip"; "The new iMac has the same design as the previous model with the M4 chip, and the color options remain the same"; "The maximum storage capacity available is 2TB, while RAM tops out at 32GB"; the 2.5 Gigabit Ethernet power adapter "is a $30 upgrade option for the base model"; accessed October 28, 2026.
  6. MacRumors, “M6 iMac Pre-Orders and Release Date Announced - MacRumors” accessed Oct 28, 2026Tim Hardwick, Tuesday October 27, 2026, 6:43 am PDT: "the first iMac update in two years"; "Pre-orders open Wednesday, October 28, at 10:10 a.m. Pacific Time on apple.com"; release Friday, November 6; "Pricing begins at $1,499 for the 10-core model" with "two Thunderbolt/USB 4 ports" and "$1,699 for the 12-core model" with "four Thunderbolt 4 ports"; "Both configurations include 16GB of unified memory and 256GB of storage as standard"; accessed October 28, 2026.
  7. MacRumors, “Apple Expected to Announce MacBook Pro With Touchscreen Tomorrow - MacRumors” accessed Oct 28, 2026Joe Rossignol, Tuesday October 27, 2026, 7:55 am PDT: Apple is expected to unveil 14-inch and 16-inch MacBook Pro models with "touch-enabled OLED displays with thinner bezels, a Dynamic Island instead of a notch, M5 Pro and M5 Max chips, and a lighter and slightly thinner design" on Wednesday, October 28, at a private "Pro and tell" experience in Los Angeles beginning at 10 a.m. Pacific Time; the 14-inch MacBook Pro with M6 and the iMac with M6 were announced October 27; accessed October 28, 2026.
  8. Macworld, “Apple's M6 iMac is here: What's new and which model to buy - Macworld” accessed Oct 28, 2026Karen Haslam, updated October 27, 2026: the M6 iMac's $1,499 and $1,699 prices "match the outgoing M4 prices, but they are $200 higher than the M4's original 2024 launch prices, which Apple increased in June 2026"; accessed October 28, 2026.
  9. Macworld, “Apple's M6 MacBook Pro is here: Everything you need to know - Macworld” accessed Oct 28, 2026Karen Haslam, updated October 27, 2026: of the $1,999 starting price, "That matches the outgoing model's current U.S. starting price, rather than its original launch price"; the announcement "does not introduce M6 Pro or M6 Max versions"; "The M6 MacBook Pro looks just like the previous generation"; accessed October 28, 2026.

Then and now

All pairings

In January 2006 we tried the first MacBook Pro, Intel inside and $1,999, on the Macworld show floor; in October 2026 the M6 went into the MacBook Pro and the iMac, the notebook $1,999 again.

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